Selling is dear to us all as entrepreneurs. It’s the essence of establishing a business in the first place. But selling in retail is no longer automatic as it used to be in the old times. If you still open your store and expect customers to walk in straight-off to buy, you’re losing touch with your digital-age ideal customers’ desire.
And that portends some great risk for your business’ future.
That is because, with the modern trend in business, especially retail, sales follow some form of principles. Be there whenever, however, and wherever your customers want you.
But what ways do your (potential) customers want you to better serve them?
Google data have some answers for you. Be online. And be helpful and useful when you’re there.
Ways online presence help you boost in-stall sales
Helps shoppers when they want to know
Your store’s online presence provides prospects and customers with the much-needed information when researching their problems.
When a problem is established by a potential buyer, they research it online in a view to finding a solution. Over 3.5billion searches are done on Google daily.
Data from Google’s ThinkWithGoogle says 65% of online consumers look up more information on mobile now versus a few years ago. Also, a whopping 90% of surfing shoppers don’t absolutely know the specific brand they want to buy when shopping.
When they see an ad on Tv, available data says, these consumers still turn online, thanks to their phone, to look up information. The figure of those that do that stands at about 65%.
Therefore, being online helps you leverage this behaviour to attract your consumers to your local store by providing them with the information they crave for.
Again, when you show up often, providing them with this information, your brand stick on them. And when the time to make the decision comes, they see you as the go-to place for their solution.
And do you know that your business information is one key information these shoppers long for? That includes your address, directions, hours of operation and phone number. Being online simply enables you to fortify them with this data.
Helps shoppers make informed choices
We all hate being cheated. Don’t you? Making the right choice; price, best brands, or merchant is important to consumers. Google’s data under reference says searches related to “deal” and prices stands at 40% in the period under review.
That means that, just like you, customers are keen at the right choice. They want the best offer.
More importantly, also, consumers rely on what past buyers are saying about the product they intend to buy (product review).
So, by searching on Google for both “cheap product x” and “product x affordable,” a potential buyer can compare his/her options on different retailer’s site.
And usually, when they do, they’ll buy from a merchant whom they find (online) and at the conditions favourable; proximity to them or ease of purchase (either online or in-store).
Therefore, as a retailer, the consumers moment of choice is an opportunity to put your best foot forward and differentiate your products.
This you can achieve through online positive review and rating, promoting best-sellers, or show products available locally, in-store. All online.
Offers shopping convenience shoppers desire
Listen up, retailer. Buyer’s decision to buy at your store is no longer in your control, except if you maintain a working online presence. The actual decision to spend their hard-earned money is influenced by digital.
And that saying is backed up by a Deloitte report which put the figure at about 64%.
“76% of people who conduct a local search on their smartphone visit a business within 24 hours and 28% of those searches result in a purchase,” ThinkWithGoogle says.
79% of shoppers want retailers to provide varying options of check-out in line with their expected seamless buying experience.
What do all these mean to a retailer? After shoppers have researched their needs, compared options, and finally ready to buy, they desire a frictionless buying experience.
That is better served to them on your website, where they can, with a tap on their phone, hit check-out. Convenience, convenience, convenience.
Dear retailer, make the purchase as convenient as possible, through your mobile friendly website.Retailers that close the deal are those that provide shoppers with frictionless experience.
Post-sales interaction helps to build a customer relationship that set the pace for customer come-back.