Every business person device ways to get customers for their business. And that’s very natural. Because customers are the lifeblood of any business, the very basis of you being there, being called an entrepreneur.
However, a threatening side of the ever-raging hunt for these customers who keep our business afloat is that today’s they are more endowed than ever before. Gone were the days when buyers walk into your store for a product they need, straight-off.
Nowadays, at the need of any product, buyers first research available options online; the best seller, best price and best whatever.
This avalanche of information at their disposal makes them out of reach or evasive. Never has getting them to do business with us been tough than now, the digital age.
But no worries. Here are top ten charming ways to get customers for your business.
Define your ideal customer
First thing first. If you need to attract customers to your business, you’ve got to define the right set, the ideal customers. Otherwise, you’ll be in for a shadow chase. My post “Who is an ideal customer and why does it matter in business” will help you in no small measure to find these customers that are right for you. The post also discusses why dealing with the ideal customer really matter in your business and why you must take it seriously.
After defining your ideal customers, you can, based on your clear understanding of whom they start wooing them and bringing them to your business through the strategies we discuss in this piece. Please read on.
How do I explain this convincingly? Ok. Think of it this way. About 3.5 billion searches are done on Google every day.
Also, a recent report says on the average, we spend 177 minutes on our phones every single day (did you notice this? ). You are probably reading this piece using a mobile device now.
And most parts of this period spent on our phones are spent on finding information online. 82% of smartphone users say they actually consult their phones when they are in a store, considering making a purchase.
So what is the takeaway on this? It’s your consumers no longer visit online. They now live online. And that’s the charming place to meet them right now.
In fact, many people are doing online research about local businesses. Studies show that about 80% of consumers and 76% of searchers are looking for something nearby. Like for example your local business.
Many others who do online shopping usually started by reading customer reviews, doing price shopping or compared shipping costs or warranties.
The key lesson on this is that consumers often have a lot of information about your products and services before they ever contact you or visit your store. Your online experience and presence may be the customer’s first experience with your business.
Leverage social media
Social media is no longer optional to you or your business. It’s a tool to leverage for business success.
An Internet Advertising Bureau survey found that nearly 80% of consumers would be more inclined to buy more often in the future because of a brand’s presence on social media.
It, therefore, baffles me when entrepreneurs tell me that they are too busy for social media. If your business hasn’t got the RIGHT [social media] presence then they’re really going to be missing out, because customers are expecting to find businesses and brands there.
And the benefits are even greater as businesses are adopting latest emerging strategies every day.
The team at PetaSales are very fantastic at this. Let me thank team member here for their innovations helping our clients.
So, from gaining valuable consumer insight, providing reach customers experience, finding out what new ways competitors are using to defeat you, to increasing business awareness and making direct sales, the power of social leaves no stone un-turn in spurring your business to success.
A study shows that more than 53% of people who follow businesses on the social media are more loyal to them.
The key take-home here is that not using social media for business is a misplaced priority.
So how do you get started getting online? Before we go further on ways to get customers for your business, here is a list of to-do for getting online.
Yes, you read it right. Network. That sound familiar? It’s because it works. Our network as entrepreneurs bring in business opportunities day in day out.
So let your buddies know what you do, what your business sell. Join your industry association. Clubs for entrepreneurs like you are great too. Tell your story in your local church, mosque or even shrine. Laughs.
But the new twist you should leverage to its fullness is the online networking approach. It’s a more versatile approach that helps businesses in no small measure.
It’s a cool tool to generate buyers interest in a business. It also portends charming effects on conversion and sales, among many other benefits.
More importantly, however, when networking, either online or offline, listen to what your network says.
Whether it’s generating consumer interest in business or retaining top customers, an event is another tool that can bring you the result you desire.
It’s wonderfully flexible that it and can accommodate all kinds of different business goals aside attracting customers to your business.
But event is not necessarily about holding a large seminar or talk show in a rented hall. Holding event has gone, far way easier than that. Using online means. Webinars, online radio shows and so on have been proved to be very effective in driving customer to businesses.
Earn Positive Reviews and Recommendations
Word-of-mouth is the cheapest form of marketing strategies available for use in business.
Buyers trust their peers and relatives than they trust businesses. They, therefore, rely on reviews and recommendations from these trusted fellows.
Again, be aware that word of mouth is not limited to the physical. Many consumers rely on reviews across online platforms to arrive at decisions of whether or not to buy from you.
Check online, on social media, on review websites and so on. When your customers are unhappy or otherwise with their experience with your business, they tell it, online.
So what are you doing to make sure your potential ambassadors feel confident enough in your business to recommend it? What are you doing to trigger word-of-mouth?
Doing everything in one’s power to efficiently and accurately serve each customer in business is another, of the potent ways to get customers to your business. I have said and will continue to say it that, handling our customers like kings (which they are) is a key to their heart.
Customer service endears prospects and customers to a business. It aid brand acceptance and loyalty, it promotes words of mouth and recommendations from past buyers. Name it. The benefit is huge.
But what better way would you want to serve your prospects and customers outside your office/store than using online means?
Social media, your business website, email and other online properties are tools consumers want brands to reach them through and solve their problems. That is understandable because they interact with these tools daily, and feel at ease using them.
Online (internet) means enables your business to provide the best of ease of doing business to customers. It offers them the opportunity to serve themselves thereby saving them whole lots of hustles and stress. And we all love that. Don’t you?
I will not stress much on this. Because you’ve probably heard and read that it not only important but compulsory. Why? You can’t afford to be behind in the digital age.
Selling a product online allows you to reach a wider audience and new customer pockets. If buy now you are not selling online at this time, you are missing out a great deal. You may not take my words for it. Find out ways your business is losing out by simply not having a business website.
This is no longer a new. You might have probably done it. And maybe without much obvious result. If that is so, it’s not because it’s not working, it’s because you’re not done something right.
So what is the better way of achieving success with advertising?
Well, I am an advocate of online means of advertising. And that is because it has been working for our clients here at PetaSales. But not that only too. Here are reasons you should consider online advertising over traditional forms.
Again you have it. A list of modern ways to get customers, and more of them to your business. What are you still waiting for? Start implementing today.